Advertisement Tracking Test, AdTrack, is a research study in which the broadcasted ads are tracked every month periodically by Yöntem. You can be sure that the effectiveness of your ads in the media can be assessed statistically in a reliable way with ATT which is an economical model with a large sample size. In order to participate in the study, it is sufficient to state the category of the product which you want to assess the effectiveness of.

Content Spontaneous, prompted and total awareness What is seen and heard in the ad Perceived message & level of perception Rational responses to advertisement Emphasis to difference Appropriateness to consumer Plausibility Effects on purchasing Emotional responses to advertisement Liked and disliked aspects Ambience of advertisement (music, place, etc.) Interesting and attractive properties Ad's connection with consumer

Methodology and Sampling Interview technique : Face-to-face interview Sample size : 1,000 Sex : 500 female, 500 male Coverage : 5 region , 11 provinces SES : A, B, C1, C2, DE Period : Monthly