Clients will receive a customized briefing that will inform their climate strategy as well as an interpretive Executive Report.

Contents / Trends Concern about Climate Change behind     - Top of Mind Concern: Putting Climate Change in Context     - Seriousness of Climate Change Relative to Other       Environmental Issues Energy Issues     - Energy Concerns     - Energy Scenarios     - Views on “Peak Oil”     - Confidence Renewables     - Future Dependence on Energy Technology Choices Addressing Climate Change     - Credibility of the Impacts of Climate Change     - Adaptation vs. Mitigation     - Energy Conservation     - Economic Impacts of Addressing Climate Change Organizational Performance on Climate Change Personal Attitudes and Action     - Personal Empowerment to Address Climate Change     - Importance of Collective Action     - The Need for More Information to Prevent Climate Change     - Importance of Energy Efficiency when Purchasing Major       Items     - Consumer and Citizen Activism     - Climate Activism Index Climate Change Segmentation     - Five Consumer Segments     - The Evolution of Engagement on Climate Change

Methodology and Sampling Climate Change Monitor is a "syndicated" global tracking research which is conducted every year with representative samples of 1.000 citizens in more than 20 countries under the direction of GlobeScan. More than 20.000 people is reached every year. Sample size in Turkey is 1.000. Results are analyzed comparatively for the countries that have high, medium and low personal income. Some of the trends are tracked every year and some others in every two years, which helps to reach marketing strategies.