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Yöntem Omnibus
Tracking the changes in images, trends, brand and product penetrations, brand shares, brand awareness, brand loyalty, consumer attitudes and behaviours, specific areas of interest, life styles, political preferences etc. are among the topics that are likely to constitute the objectives of an omnibus research.

The target of Yöntem Omnibus is equally distributed female and male consumers, over the age 15. It is conducted monthly in the provinces Istanbul, Ankara, Izmir, Bursa, Konya, Adana, Antalya, Samsun, Zonguldak, Diyarbakir and Erzurum with a sample of 1.000 respondents representing the urban population of Turkey. Face-to-face interview technique is applied on the sample which was chosen by quota sampling method.

Since January 1999, Yöntem is a ring of the worldwide "Eurobus Network" chain as the partner for Turkey with the cooperation of GfK Nürnberg

Interview technique

Quantitative, face to face

Sample size

1000

Sample unit

Individual and/or household

Settlement

Urban

Age

15+, adult

S.E.S

A, B, C1, C2, DE

Provinces

Istanbul, Ankara, Izmir, Adana, Bursa, Konya, Antalya, Samsun, Zonguldak, Diyarbakir, Erzurum

Timing

Fieldwork start:

First week of the month

Reporting:

Last week of the month


Omnibus 2011 Time Schedule

Wave Fieldwork Start Report Delivery Week
January

7th Jan

31st Jan

February

4th Feb

28th Feb

March

4th March

28th March

April

1st April

25th April

May

6th May

30th May

June

3rd June

27th June

July

1st July

25th July

August

5th August

26th August

September

9th Sept

3rd Oct

October

7th Oct

31st Oct

November

4th Nov

5th Dec

December

2nd Dec

26th Dec

The deadline for applying for Omnibus is two days before the starting date of fieldwork


Copyright 2012 Yöntem Research Consulting Ltd.
Tel:+90 212 278 12 19 Fax: +90 212 269 87 07