Tracking the changes in images, trends, brand and product penetrations, brand shares, brand awareness, brand loyalty, consumer attitudes and behaviours, specific areas of interest, life styles, political preferences etc. are among the topics that are likely to constitute the objectives of an omnibus research. |
|
The target of Yöntem Omnibus is equally distributed female and male consumers, over the age 15. It is conducted monthly in the provinces Istanbul, Ankara, Izmir, Bursa, Konya, Adana, Antalya, Samsun, Zonguldak, Diyarbakir and Erzurum with a sample of 1.000 respondents representing the urban population of Turkey. Face-to-face interview technique is applied on the sample which was chosen by quota sampling method.
Since January 1999, Yöntem is a ring of the worldwide "Eurobus Network" chain as the partner for Turkey with the cooperation of GfK Nürnberg
Interview technique |
Quantitative, face to face |
Sample size |
1000 |
Sample unit |
Individual and/or household |
Settlement |
Urban |
Age |
15+, adult |
S.E.S |
A, B, C1, C2, DE |
Provinces |
Istanbul, Ankara, Izmir, Adana, Bursa, Konya, Antalya, Samsun, Zonguldak, Diyarbakir, Erzurum |
Timing |
Fieldwork start: |
First week of the month |
Reporting: |
Last week of the month |
Omnibus 2010 Time Schedule
| Wave |
Fieldwork Start |
Report Delivery Week |
January |
8th Jan |
1st Feb |
February |
5th Feb |
22nd Feb |
March |
5th March |
29th March |
April |
2nd April |
26th April |
May |
7th May |
31st May |
June |
4th June |
28th June |
July |
2nd July |
26th July |
August |
6th August |
31st August |
September |
3rd Sept |
27th Sept |
October |
1st Oct |
25th Oct |
November |
5th Nov |
29th Nov |
December |
3rd Dec |
27th Dec |
The deadline for applying for Omnibus is two days before the starting date of fieldwork
|