Tracking the changes in images, trends, brand and product penetrations, brand shares, brand awareness, brand loyalty, consumer attitudes and behaviours, specific areas of interest, life styles, political preferences etc. are among the topics that are likely to constitute the objectives of an omnibus research. |
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The target of Yöntem Omnibus is equally distributed female and male consumers, over the age 15. It is conducted monthly in the provinces Istanbul, Ankara, Izmir, Bursa, Konya, Adana, Antalya, Samsun, Zonguldak, Diyarbakir and Erzurum with a sample of 1.000 respondents representing the urban population of Turkey. Face-to-face interview technique is applied on the sample which was chosen by quota sampling method.
Since January 1999, Yöntem is a ring of the worldwide "Eurobus Network" chain as the partner for Turkey with the cooperation of GfK Nürnberg
Interview technique |
Quantitative, face to face |
Sample size |
1000 |
Sample unit |
Individual and/or household |
Settlement |
Urban |
Age |
15+, adult |
S.E.S |
A, B, C1, C2, DE |
Provinces |
Istanbul, Ankara, Izmir, Adana, Bursa, Konya, Antalya, Samsun, Zonguldak, Diyarbakir, Erzurum |
Timing |
Fieldwork start: |
First week of the month |
Reporting: |
Last week of the month |
Omnibus 2011 Time Schedule
| Wave |
Fieldwork Start |
Report Delivery Week |
January |
7th Jan |
31st Jan |
February |
4th Feb |
28th Feb |
March |
4th March |
28th March |
April |
1st April |
25th April |
May |
6th May |
30th May |
June |
3rd June |
27th June |
July |
1st July |
25th July |
August |
5th August |
26th August |
September |
9th Sept |
3rd Oct |
October |
7th Oct |
31st Oct |
November |
4th Nov |
5th Dec |
December |
2nd Dec |
26th Dec |
The deadline for applying for Omnibus is two days before the starting date of fieldwork
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