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Yöntem Omnibus
Tracking the changes in images, trends, brand and product penetrations, brand shares, brand awareness, brand loyalty, consumer attitudes and behaviours, specific areas of interest, life styles, political preferences etc. are among the topics that are likely to constitute the objectives of an omnibus research.

The target of Yöntem Omnibus is equally distributed female and male consumers, over the age 15. It is conducted monthly in the provinces Istanbul, Ankara, Izmir, Bursa, Konya, Adana, Antalya, Samsun, Zonguldak, Diyarbakir and Erzurum with a sample of 1.000 respondents representing the urban population of Turkey. Face-to-face interview technique is applied on the sample which was chosen by quota sampling method.

Since January 1999, Yöntem is a ring of the worldwide "Eurobus Network" chain as the partner for Turkey with the cooperation of GfK Nürnberg

Interview technique

Quantitative, face to face

Sample size

1000

Sample unit

Individual and/or household

Settlement

Urban

Age

15+, adult

S.E.S

A, B, C1, C2, DE

Provinces

Istanbul, Ankara, Izmir, Adana, Bursa, Konya, Antalya, Samsun, Zonguldak, Diyarbakir, Erzurum

Timing

Fieldwork start:

First week of the month

Reporting:

Last week of the month


Omnibus 2010 Time Schedule

Wave Fieldwork Start Report Delivery Week
January

8th Jan

1st  Feb

February

5th Feb

22nd Feb

March

5th March

29th March

April

2nd April

26th April

May

7th May

31st May

June

4th June

28th June

July

2nd July

26th July

August

6th August

31st August

September

3rd Sept

27th Sept

October

1st Oct

25th Oct

November

5th Nov

29th Nov

December

3rd Dec

27th Dec

The deadline for applying for Omnibus is two days before the starting date of fieldwork


Copyright 2010 Yöntem Research Consulting Ltd.
Tel:+90 212 278 12 19 Fax: +90 212 269 87 07