Omnikid is a special omnibus targeting 7-14 age group children and has all the specifications of omnibus as a flexible research method. Omnikid can be used for all purposes about the changing trends of research studies such as image, brand awareness, usage and attitude, ad pre/post tests etc. regarding all products and services which are currently relevant to children and also are going to be relevant in the near future. In that sense, data that will be collected through periodical participations in Omnikid, provides significant inputs to the marketing strategies that will be developed.

Omnikid, as a special omnibus which covers questions about different issues and lasts not more than ½ hours, does not bore children and allows us to gather answers without distracting them.
Children are our future. Don't plan your future without listening to them!!!
Omnikid targets equally distributed female and male children in 7-14 age group. The sample size of the research which is conducted trimonthly in 11 province centers is 300. Sample selection is done by quota sampling. Face-to-face interview technique is used in the interviews.

Yöntem adheres the ESOMAR/ICC codes in interviews with children and asks for the permission of their parents, other responsible people or teachers before interviewing them.

For more information: senem.ozen@yontemresearch.com