Pharmabus, which is designed by Yöntem, is a special omnibus targeting pharmacists since 1997. Pharmabus consists of two main parts, one is Standard and second is Special part. The findings of Standard part are reported with comparisons with the findings of previous years.

It is possible to participate in standard or special part of Pharmabus, or both. The deadline for special questions is the second week of March and October. Pharmabus report is completed in the last week of May and December.

Standard Part* Demographic profile of pharmacists and their assistants Tendency to consult pharmacists and their assistants Tendency to give equivalent drugs Daily number of prescribed and unprescribed patients Distribution of prescribed patients to instiutions Demographic profile of patients Opinions on sales representatives Information sources about drugs Awareness of and opinions about pharmaceutical companies Perceived image of pharmaceutical companies Recommendation on effective promotion material

Method and Sample Periodic Face to face interview Flexible Multiple client Standard and special parts Customized reports 500 pharmacists and assistances 5 region, 11 provinces Since 1997 Comparative analysis *On field in March every year