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GSR / Issue Management
Do you need an improved "early warning system" on issues affecting your markets, strategies, policies and reputation? Decision-makers need reliable and quantitative intelligence in order to manage corporate and public policy issues in a timely and strategic way. The GlobeScan Report is an international public opinion study that identifies, tracks, and delivers insight into the social trends that have impact on the performance and reputation of your business.



Contents / Trends
  • Strategic Issues
        - Top of Mind Most Important National Issue
        - The Sustainability Agenda: On Hold?
        - Energy: An Emerging Issue?
  • Globalization & Trade
        - Overall Effect of Globalization
        - Attitudes toward Protectionist Measures
  • Leadership & Trust
        - Trust in Corporate Leaders
        - Confidence in the United Nations
  • Non-Governmental Organizations
        - Trust in NGO Leaders
        - Public Support for NGO Activities
        - NGO Leaders: Drivers of Trust
  • Reputation
        - Respect for Industry Sectors
        - The Automobile Industry
        - The Food Industry
        - The IT/Computer Industry
        - The Mining Industry
        - The Oil/Petroleum Industry
        - The Pharmaceutical Industry
    		• Methodology and Sampling
    The GolbeScan Report is a "syndicated" global tracking research which is conducted every year with representative samples of 1.000 citizens in more than 20 countries under the direction of GlobeScan. More than 20.000 people is reached every year. Sample size in Turkey is 1.000.

    Results are analyzed comparatively for the countries that have high, medium and low personal income.

    Some of the trends are tracked every year and some others in every two years, which helps to reach marketing strategies.


    For more information: elif.koken@yontemresearch.com

    Copyright 2010 Yöntem Research Consulting Ltd.
    Tel:+90 212 278 12 19 Fax: +90 212 269 87 07